UNDERSTAND
See how existing systems work.
↗GHOST IN THE ALGORITHM / BOOT SEQUENCE
PERSONAL MODEL // LOCAL SIMULATION
INITIALIZING HUMAN_00000001...
/human/identity/device/location/contacts/interests
/system_generated/predicted_routine/emotional_state/attention_window/persuasion_probability/future_behavior
You didn't create those files.
00 / 05GHOST IN THE
GHOST IN THE
ALGORITHM
THE REPOSITORY
There is still one thing The Repository doesn't know.
WHAT YOU'LL DO NEXT.01THE SYSTEM / PERSONAL INDEXTHE
THE
REPOSITORY
Who gets to write to your file?
A digital repository can contain more than intentionally supplied information. It may include observations, correlations, inferred traits, predictions, and behavioral models.
DECLAREDOBSERVEDDERIVEDINFERREDMODELEDPREDICTED
human
FILE INSPECTOR SIMULATED
/human/identity
DECLARED
you supplied it.
AUTHORED BYHUMAN
CONTROLINTENTIONAL
SELECT A BRANCH The question isn't whether technology exists. The question is whether people understand — and control — what it creates about them.
02PATTERN RECOGNITION / LIVE SIMULATIONTHE ALGORITHM
THE ALGORITHM
KNOWS
Data doesn't stay data. It becomes prediction.
Add signals to watch a fictional model assemble a probable future. The model is only as certain as the trail it can read.
LIVE MODEL / SIMULATION
LOCAL ONLYWatch a pattern become a prediction.
INPUT SIGNALS tap to add / remove
MODEL CONFIDENCE SIMULATED
31%signal coherence
143148678294
PREDICTED ROUTINEREPEATED MORNING MOVEMENTthe model has never met you
probable routinelikely next actioninferred preference
DATA DOESN'T STAY DATA. It becomes prediction. These percentages are fictional values inside the simulation — a visual language for certainty, not a measurement of you.
03INTENTIONAL DISCLOSURE / USER AGENCY
RECLAIM
Reduce the signal.
Break the certainty.
Privacy is not disappearance. It is the ability to decide what a system can make of you — and to change that decision.
PERMISSION GATE / LOCATION
Choose what the system gets to know.
The game doesn't reward disappearing. It rewards understanding, intentional disclosure, and control.
REPOSITORY RESPONSE UPDATED
YOUMODELROUTINE
ACTIVE BRANCHES
precise_routedaily_rhythmhome_addressfuture_behavior
IDENTIFIABILITY88%
MODEL CERTAINTY94%
USER CONTROL21%
04THE NEXT MOVE
REBUILD
We aren't asking the next generation to unplug.
We're challenging them to build something better.
REDESIGN
Explore architectures with intentional disclosure and data minimization.
↗BUILD
Create technologies where human agency is foundational.
↗TEACH
Help others understand these systems without fear or jargon.
↗05THE UNMODELED VARIABLEGHOST IN THE
GHOST IN THE
ALGORITHM
The system knows what you did.
It can infer what you like.
It can model your habits.
It can predict what you'll probably do.
MODEL LIMIT / 01
BUT THERE IS STILL ONE THING IT DOESN'T KNOW.
WHAT YOU'LL
DO NEXT.
06OPEN INVITATIONJOIN THE
JOIN THE
REPOSITORY
THE FIRST GENERATION GETS TO PLAY.
THE NEXT GETS TO BUILD.
This website does not need to know who you are.
NO BEHAVIORAL ADVERTISINGNO CROSS-SITE TRACKINGNO DARK PATTERNSNO PROFILINGMINIMAL DATA COLLECTIONLOCAL-FIRST WHERE PRACTICAL
I WANT TO...CHOOSE A DIRECTION